WE BELIEVE THAT EVERY LIVING CREATURE IS UNITED BY blue of our world's oceans and waterways, and that each of us has a responsibility to do what we can to protect the oceans.
Our oceans are not the oceans of our ancestors, teaming with fish and crystal clear for miles and miles. Our oceans are emptier of life—and more full of plastic debris. In parts of the ocean, plastic outnumbers plankton 46:1. Even our most remote beaches are blanketed with the remains of our plastic- and convenience-addicted lifestyle. We let 14 billion pounds of trash fall into the ocean, killing our wildlife, depriving us of food sources, and ruining our most beautiful beaches.
But we believe we have the power, and the responsibility, to do something to heal our choking oceans. For many generations, the convention has been that business interests are at odds with environmental interests; the two could not coexist without threatening each others’ very survival. But we believe this time is coming to an end. We believe that for-profit business has just as much a stake in the future of our environment as every citizen and consumer and, more significantly, we believe that business has an opportunity to affect real and meaningful change.
By associating the sale of each product with a pound of trash removed from oceans through company-organized and hosted cleanups, we show that it is in fact possible to both make a living and do the right thing.
We do not write checks to other organizations to do our dirty work for us, we do it ourselves. We do not accept donations from individuals or corporations because we believe that conservation efforts, like any business model, should be self-sustaining.
Instead of relying on generosity, we rely on organic cotton and creative designs. We rely on a weathered, vintage look inspired by the faded colors of harbor villages. We rely on that moment of discovering something forgotten, something beautiful, something from another time, and encapsulating these feelings in our products.
Whether we live on California beaches or Kansas plains, whether we spend our summers kayaking around the San Juan Islands or relaxing on rolling hills, all of our lives are directly dependent on the oceans. After all, the Continental Divide, which runs through Montana, Wyoming, Colorado, and New Mexico separates watersheds draining into the Pacific and Atlantic Oceans, even though it is thousands of miles from eastern shores.
Oceans eco-systems are the foundations for the eco-system that is planet earth. Geologically, gastronomically, biologically, and psychologically, we all depend on our oceans.