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10.30.2017 | united by blue introduces a new bison-insulated, waterproof jacket

10.30.2017 | united by blue introduces a new bison-insulated, waterproof jacket

Nov 28, 2017

United By Blue
Ethan Peck
PR Associate



United By Blue introduces a new bison-insulated, waterproof jacket

The outdoor company just unveiled their most active jacket yet, developed using their own, sustainable bison fiber supply chain. Only 1000 jackets available.

PHILADELPHIA, PA (MONDAY, OCTOBER 30, 2017) - United By Blue (UBB), an outdoor apparel and lifestyle brand focused on waterway conservation, is proud to introduce the Bison Sport Jacket, a sustainable jacket designed and constructed entirely in North America. The Bison Sport Jacket is a waterproof winter coat made with 2-layer nylon fabric and insulated with B100™ Fill, a proprietary blend of bison fiber and recycled polyester that’s sustainably sourced through direct partnerships with ranchers.

“The creation of the Bison Sport Jacket is the result of years of bison fiber research and development and the creation of an entirely new North American supply chain,” said Brian Linton, founder and CEO of UBB. “We've created jackets before, but nothing like this.”

UBB worked with ranchers in Canada to responsibly source the bison’s hollow, compactable outer guard hairs and transform them into a high-loft insulation that is naturally moisture-wicking, temperature-regulating, and antimicrobial. This isn’t the first time the Philadelphia-based brand has incorporated bison fiber, an underutilized and often discarded byproduct of the bison ranching industry, in their products.

Bastianna Mene, UBB’s in-house Bison expert talks about those relationships, “we wanted to partner with bison ranchers and leather tanneries to change the way the industry handles bison fiber. We developed our B100™ Fill to find a use for this once discarded fiber and transform it into a warm insulation that’s a sustainable alternative to down.”

Bison fiber can be found in every product of UBB’s Bison Collection, including the best-selling Ultimate American Sock, Ultimate American Jacket, and Bison Snap Jacket. The Bison Sport Jacket production takes place in six locations across North America:

  • Step 1: Shearing, Canada
  • Step 2: Scouring, Canada
  • Step 3: Dehairing, Maine
  • Step 4: B100™ Insulation Production, Texas
  • Step 5: B100™ Quilting, Missouri
  • Step 6: Jacket Production, Illinois

“Our team has spent countless hours piecing together an entirely unique bison fiber supply chain in order to develop and commercialize B100™ Fill,” Linton continues. “Despite bison existing for millennia, we needed to develop this from the ground up in order to execute on our vision for a sustainable, natural fiber insulation.”

The UBB production team designed the jacket to accommodate both the city-dweller and the avid outdoors (wo)men. In addition to five exterior and two interior pockets to meet any and all needs, the jacket comes with an adjustable, removable hood, anchored drawcords for a custom fit, and a waterproof zipper with an interior storm flap to keep elements at bay. Articulated sleeves allow for an increased range of motion and pockets include a detachable microfiber cloth, a headphone port, and designated spaces to stash lift tickets and subway passes.

“We wanted to offer a go-anywhere winter jacket that felt modern and relevant to a dynamic customer base, while staying true to the bison collection’s heritage,” said Brendan Rauth, UBB’s Product Designer and the brains behind the Bison Sport Jacket. “Each detail serves to enhance both the style and function of the jacket. From the modern pocket styling that also protects your items from the elements, to the minimalist drawcord locks that have no moving parts, every element is designed with timeless, durable function in mind.”

The Bison Sport Jacket is available to reserve today, October 30th, with a guaranteed Christmas delivery. There are 1,000 jackets available, and each comes with a lifetime guarantee. More information is available at

For every product sold, United By Blue removes one pound of trash from the earth’s oceans and waterways through company-organized cleanups. They’ve picked up over 1 million pounds of trash since the company’s founding in 2010, and they’re far from done.


What: Bison Sport Jacket


$$: Reserve a jacket at $398 (discounted from $498 MSRP) in limited quantities.

  • $50 online gift card included in all purchases made within the first week (until 11/7)
  • Delivery by Christmas

Colors: Men’s: Black, Blue | Women’s: Black, Olive

Social Media: @unitedbyblue Instagram | Facebook | Twitter



Bison Sport Jacket Photos + Media (product, lifestyle, and on-model):

Bison Discovery Video:

United By Blue Photos:

Brand Resources


United By Blue is an outdoor brand driven by the belief that every living creature is united by the blue of our world's oceans and waterways, and we all share the responsibility to protect them. Our pledge unites our beliefs with our business: For every product sold, we remove one pound of trash from the oceans and waterways through company-organized cleanups. All apparel and accessories are responsibly made using sustainable materials such as organic cotton, recycled polyester, and bison fiber. United By Blue products can be found in more than 700 outlets nationally and in our stores in Philadelphia and Manhattan.


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