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Catching fish, shooting clothes

Catching fish, shooting clothes

Jun 14, 2017

Our Summer Photo Shoot in Key West, Florida


Located on the edge of America (think: closer to Cuba than Miami), Key West is home to pastel-hued houses, wild roosters, and Ernest Hemingway’s six-toed cats. But it’s also a revered saltwater fishing destination, thanks to the elusive game fish that live in Florida’s shallow-water flats. We spent three days on the water with Bonefish and Tarpon Trust, who are working to conserve and restore declining fish populations — specifically bonefish, tarpon, and permit — in the Keys.

Read The Entire Story


The Research Team

We boarded a boat with Luke, Robbie, and Shannon, three marine biology grad students contracted by BTT to tag fish.

Our Hosts

Dr. Aaron Adams, BTT’s Director of Science & Conservation, and Captain Richard Black, a local guide, showed us the ins and outs of Florida’s saltwater flats.

Just Add Water

Our quick-drying boardshorts are crafted using sustainable materials (like recycled polyester and organic cotton) with just enough stretch for fishing, paddling, and kicking back.

Summer Accessories

Easy-to-stow stuff designed for long days in the sun.

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Soy Wax Candles

Look good, smell better.

Shop Candles

Built for Leisure,
Safe for Work

Lightweight short-sleeve button downs.

Shop the collection

The kind of shorts you wear all summer

Including options for casual Fridays, long weekend hikes, and quick dips in the water.

Shop Men's Shorts

Sustainable Staples

The shirts you get in every color, all crafted from soft, environmentally friendly fabrics.

Throw On and Go

Instant outfits made from soft, sustainable materials.

Shop Summer Dresses

Dress It Up, Dress It Down

And yes, it has pockets. Shown here on BTT’s Florida Keys Initiative Manager, Brooke Black.

Shop the Ridley Swing Dress

Dark & Stormy

Rum, ginger beer, and a dash of lime tastes even better in our copper drinkware.

Loosen Up A Little

Breezy & perfectly boxy silhouettes for everyday wear.

Got You Covered

For ladies who fish, paddle, and/or enjoy the occasional beer on a dock.

Organic Cotton Plaids

In a relaxed silhouette with ready-to-roll sleeves.

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Our Go-To Weekend Outfit

For taking tough trails and toasting apres hike.

Shop Women's Graphic Tees

The Ridgeline Collection

With a DWR finish that sheds moisture & resists staining (plus pockets for just about everything).

For Work to Weekend

Lightweight long-sleeve button downs.

The Enamelware Collection

For the campsite & the conference room. Safe to brandish over a campfire and stick in the dishwasher.

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Layer Up

In a lightweight terry fabric that’s perfect for nights at the campsite & any place with air conditioning.

Shop Pullovers

The Canvas Collection

Inspired by classic workmen’s bags, so you’ll instantly feel like you’ve had them forever.

Shop summer canvas

Stow the Small Stuff

Hand-drawn graphics meet sturdy, organic cotton canvas.

Shop Accessories