Quantcast Balancing Profit and Purpose with B Corps - United By Blue

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Those who start businesses often do so with a common goal: turning a profit, ideally one that grows. That’s what keeps the lights on, after all. But some companies aim not just to profit but also to provide a tangible benefit to the environments and communities in which they operate. These are called B Corporations, and United By Blue is proud to be one of them.

It’s not a radical idea, balancing profit and purpose. At United By Blue, our purpose targets the excess of plastic polluting our oceans. We believe business not only has the ability to be a part of environmental solutions, but also a moral responsibility to address them. That’s why we remove one pound of trash from our world’s waterways with every sale and strive to make every business decision the sustainable one. Fortunately, we’re not alone.

Over 2,780 companies have been certified as B Corps. To achieve the stamp, businesses must meet rigorous standards of social and environmental performance, accountability and transparency. In an age saturated with greenwashing, third-party verification takes on new importance. Shopping at a certified B Corp means supporting an organization that cares as deeply about its people and the environment as it does the balance sheet.

Seeking out companies that are actively pushing for a more sustainable world is a conscious choice, but not a difficult one. For example: All Good ships products in 100% recyclable packaging. SOKO’s artisans use locally-sourced, eco-friendly materials like cow bone to create unique jewelry. Oliberté shoes use free-range, hormone free leather, and apply the world’s only chrome-recycling system in the tanning process. ChicoBag’s whole business model centers around creating efficiencies that eliminate waste. To-Go Ware brings common sense to the convenience of our “to-go” culture by providing people with alternatives to plastic waste. Pukka Herbs ensures everyone (including their growers and collectors around the world) are paid fairly and have good working conditions. We are moved and inspired by the environmental action taken by our fellow B Corps.

Because together, we advance the notion that success in business isn’t solely signified by a dollar sign. We’ve proven that it’s possible to do well and do good at the same time. But just like the government cannot solve the environmental crisis on its own, neither can companies make a sufficient impact alone. We need everyone. We need you.

Vote with your dollar by choosing a company that does well while doing good. And while you're at it, try saying no to single-use plastic. Recycle. Sign up for a community cleanup (and bring your friends). Follow the B Corp lead and work to better the environment around you. 

 

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