We’re doing Black Friday a little differently this year. For starters, we’re not calling it Black Friday. Instead, we’ll be celebrating our first nationwide DIY cleanup initiative, Blue Friday, to show that it only takes an empty trash bag, a pair of gloves, and a moment of your time to make an impact on our oceans.
We've decided to open our stores at 11am on the day formerly known as Black Friday to give us time for a quick morning cleanup. And we’re asking you to join us, wherever you may be. All we ask is that you find a local park — ideally near a waterway — and fill a bag with trash.
We’ve created a digital cleanup guide for all those inspired to host their own. Once you have your guide, all you need to help us make Blue Friday a success is a pair of gloves and a trash bag.
And since we love seeing pictures of cleanup groups, weird trash and full trash bags, please share your Blue Friday pics with us using the hashtag #bluemovement. To thank you for posting, we’ll send a free UBB × Klean Kanteen steel tumbler (our official Cleanup Crew pint) to the first 250 submissions we see. And we won’t leave #251 (and so on) hanging — you’ll receive a 2016 Blue Friday merit badge.
So, why are we doing this?
Our mission at United By Blue is to remove a pound of trash from the world's oceans and waterways for every product we sell. Sales and cleanups have always gone hand-in-hand here (we hosted our first cleanup the same week we sold our first T-shirt), and we don't want to lose sight of this in the holiday fray. Also, picking up trash is So. Damn. Easy.
Our Complete Cleanup Guide
We love how simple cleanups can be (just pop on some gloves and start picking up trash), but we have picked up a few pointers along the way...
Some Ground Rules
What to do with your trash & treasures
Be sure to separate recycling from trash and mark your bags accordingly. Tightly close your trash bags so wind or precipitation cannot blow trash out of your bags, which creates litter.
Widely accepted recycled items include:
Generally non-recyclable items (trash):
*Some large grocery stores will recycle plastic bags for you. You can separate plastic bags from both trash and recycling, and recycle them there.
Find out exactly what you can and cannot recycle by following the EPA guidelines.
Don’t forget to share your Blue Friday experience using the hashtag #bluemovement! We can’t wait to see where you clean and what you find.