Whether you take our backpack camping or on the subway, or wear our flannel for fly fishing or bar hopping, we believe that we’re all united by the blue of our world’s oceans and waterways. We all share the responsibility of protecting them.
We started United By Blue in 2010 out of a desire to preserve the place where we play. Instead of writing checks or accepting donations, we wanted to make a real, tangible impact on our oceans — and there are few things more tangible than hauling tires out of riverbeds or picking up plastic bottles along the shoreline. So we pledged to remove a pound of trash from the earth’s oceans and waterways for every product we sell through company-organized cleanups. We hosted our first cleanup the same week we sold our first T-shirt.
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We’ve since expanded from a handful of organic cotton tees to a full line of responsible, durable goods — apparel, bags, and accessories for people who care about the outdoors. We thoughtfully make all of our products with sustainable materials (organic cotton, recycled polyester, and bison fiber are some of our favorite things to work with). United By Blue products can be found in more than 400 outlets nationally and in our stores in Philadelphia and NYC.
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First cleanup removes 631 pounds of trash from the Schuylkill River at Bartram's Garden in Philadelphia, PA.
The first ever spring-summer "line" (four T-shirts) ships to retailers.
UBB is composed of three full-time members and a group of college interns.
Exhibit at our first trade shows: Surf Expo in Florida and Outdoor Retailer in Utah.
Introduce the Lakeland Laptop Bag, the first of the organic waxed canvas bag line.
We hit the 100,000 pound milestone along the Cooper River in Pennsauken, NJ.
Team UBB reaches seven members.
United By Blue's flagship Coffeehouse & Clothier opens in Old City, Philadelphia.
UBB's 100th Cleanup removes 11,586 pounds of trash from the Trinity River in Dallas, TX.
Store-in-store concept launches with State & Union in Kennett Square, PA.
Second Coffeehouse & Clothier opens on Philadelphia's Walnut St. in the heart of University City.
Team UBB reaches 15 members.
Expanded product line of tees, tanks, boardshorts, dresses, wovens and bags ship to 350 retailers across the US, Canada and Japan.
Seasonal outpost in Asbury Park, NJ opens with views of the Atlantic ocean.
UBB picks up its 250,000th pound of trash from waterways in Wilmington, DE.
The Ultimate American Jacket wins Outside Magazine’s Gear of the Show for its B100 Bison insulation.
Fourth retail store opens in the Nolita neighborhood of New York City.
The Ridgeline Bag Collection launches, featuring water-resistant recycled polyester shells.
UBB is currently comprised of 45 team members across its headquarters, three retail stores and warehouse.