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Our Story

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Whether you take our backpack camping or on the subway, or wear our flannel for fly fishing or bar hopping, we believe that we’re all united by the blue of our world’s oceans and waterways. We all share the responsibility of protecting them.

We started United By Blue in 2010 out of a desire to preserve the place where we play. Instead of writing checks or accepting donations, we wanted to make a real, tangible impact on our oceans — and there are few things more tangible than hauling tires out of riverbeds or picking up plastic bottles along the shoreline. So we pledged to remove a pound of trash from the earth’s oceans and waterways for every product we sell through company-organized cleanups. We hosted our first cleanup the same week we sold our first T-shirt.

We’ve since expanded from a handful of organic cotton tees to a full line of responsible, durable goods — apparel, bags, and accessories for people who care about the outdoors. We thoughtfully make all of our products with sustainable materials (organic cotton, recycled polyester, and bison fiber are some of our favorite things to work with). United By Blue products can be found in more than 400 outlets nationally and in our stores in Philadelphia and NYC.

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Our Timeline

2010

APRIL

First cleanup removes 631 pounds of trash from the Schuylkill River at Bartram's Garden in Philadelphia, PA.

MAY

The first ever spring-summer "line" (four T-shirts) ships to retailers.

DECEMBER

UBB is composed of three full-time members and a group of college interns.


2011

JANUARY

Exhibit at our first trade shows: Surf Expo in Florida and Outdoor Retailer in Utah.


2012

JANUARY

Introduce the Lakeland Laptop Bag, the first of the organic waxed canvas bag line.

APRIL

We hit the 100,000 pound milestone along the Cooper River in Pennsauken, NJ.

DECEMBER

Team UBB reaches seven members.


2013

SEPTEMBER

United By Blue's flagship Coffeehouse & Clothier opens in Old City, Philadelphia.

OCTOBER

UBB's 100th Cleanup removes 11,586 pounds of trash from the Trinity River in Dallas, TX.


2014

SEPTEMBER

Store-in-store concept launches with State & Union in Kennett Square, PA.

OCTOBER

Second Coffeehouse & Clothier opens on Philadelphia's Walnut St. in the heart of University City.

DECEMBER

Team UBB reaches 15 members.


2015

MARCH

Expanded product line of tees, tanks, boardshorts, dresses, wovens and bags ship to 350 retailers across the US, Canada and Japan.

MAY

Seasonal outpost in Asbury Park, NJ opens with views of the Atlantic ocean.

SEPTEMBER

UBB picks up its 250,000th pound of trash from waterways in Wilmington, DE.


2016

JANUARY

The Ultimate American Jacket wins Outside Magazine’s Gear of the Show for its B100 Bison insulation.

JUNE

Fourth retail store opens in the Nolita neighborhood of New York City.

AUGUST

The Ridgeline Bag Collection launches, featuring water-resistant recycled polyester shells.

NOVEMBER

UBB is currently comprised of 45 team members across its headquarters, three retail stores and warehouse.


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