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The Bison Puffer:

The Future of
Sustainable
Outerwear

$228

IT'S HERE

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B100™:

The sustainable alternative to down or synthetic insulation

What is B100™?

Our proprietary insulation we've spent years perfecting using North American bison fiber and a recycled polyester blend.

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The Benefits of B100™ Insulation

Temperature Regulating

Hypoallergenic

Warm when wet

Keeps its shape

Lightweight

Flexible

One Man’s Trash

Bison fiber has always been discarded as a byproduct of the ranching industry, but its high-performance properties are far too good to waste. We’ve spent the past 5 years creating a supply chain to intercept and harness the power of this natural fiber, instead of meeting its fate in a landfill. One man’s trash is another’s high-performance insulation.

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It’s Only Natural: Bison Endure

The American bison’s shaggy coat consists of a layer of hollow, compactable, resilient hairs that allow them to keep warm and dry in the harshest winter climates. There’s a reason bison tough out the cold, not migrate south.

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The Bison Puffer Jacket

$228

Men's Bison Puffer Jacket

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Men's Bison Puffer Jacket

Women's Bison Puffer Jacket

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Women's Bison Puffer Jacket

Lightweight, waterproof, and designed to keep you comfortable from 0-50°F.

The Bison Puffer Vest

$188

Men's Bison Puffer Vest

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Men's Bison Puffer Vest

Women's Bison Puffer Vest

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Women's Bison Puffer Vest

The counterpart to our Bison Puffer Jacket.