We believe that every living creature is united by the blue of our world's oceans and waterways and we all have the responsibility to protect them.
We believe that as a for-profit business we have the power to help heal our oceans. By associating each product sold with the removal of one pound of trash from waterways, we unite our beliefs with our business. We do not write checks. We do not accept donations. We fulfill our pledge through company-organized and hosted cleanups.
We do this because we believe that for-profit business has just as much a stake in the future of our environment as every citizen and consumer. More significantly, we believe that business has an opportunity to affect real and meaningful change.
The precedent has always been that monetarily successful businesses and environmentally friendly practices could not co-exist. We believe that this way of thinking is coming to an end.