What is B100™?
Our proprietary insulation we've spent years perfecting using North American bison fiber and a recycled polyester blend.
It's Only Natural: Bison Endure
The American bison's shaggy coat consists of a layer of hollow, compactable, resilient hairs that allow them to keep warm and dry in the harshest winter climates. There's a reason bison tough out the cold, not migrate south.
One Man's Trash
Bison fiber has always been discarded as a byproduct of the ranching industry, but its high-performance properties are far too good to waste. We've spent the past 5 years creating a supply chain to intercept and harness the power of this natural fiber, instead of meeting its fate in a landfill. One man's trash is another's high-performance insulation.