What is the Lifetime Guarantee?

At United by Blue, we stand behind our responsibly sourced and durably made goods — for life. If an item suffers from a manufacturing defect, we have you covered. If it’s damaged from wear and tear or misuse, that doesn’t fall under this guarantee.

No registration required. You don’t need to sign up or fill out a form when you buy your bag. If something goes wrong, just email us at blue@unitedbyblue.com and we’ll take it from there.

What It Covers

Manufacturing defects — damage that arises from failure of workmanship (seams, construction), failure of materials (zippers, buckles, fabrics), or production defects.

Examples:

  • Bags: the zipper on your bag rips in the first few months
  • Ceramics: a mug handle breaks off on first use
  • Socks: a sock starts to unravel after only wearing it a few times

If your item has a defect, we’ll repair it, replace it, or refund it when a replacement isn’t available.

What’s Not Covered

Wear and tear is not a manufacturing defect. Use common sense when deciding if your item qualifies.

Examples:

  • A 7-year-old backpack that has traveled the world multiple times over and the strap has come loose
  • A pair of socks with a hole because your dog chewed them
  • A button that comes off your favorite shirt after you wore it to climb Mt. Kilimanjaro

Not Sure If It’s Covered?

If your situation falls outside these examples, or you’re wondering whether your item is covered, email us at blue@unitedbyblue.com. Our team will be happy to help.

Lifetime Guarantee FAQs

Do I need to register my bag?

No. Registration is no longer required. Just hold onto your proof of purchase and email us at blue@unitedbyblue.com if you ever need a repair or replacement.

What does ‘Lifetime’ mean?

It means for life. Your Lifetime Guarantee will never expire, although certain wear and tear is inevitable and is not covered (see ‘What’s Not Covered’ above).

What counts as ‘general wear and tear’?

General wear and tear is the natural breakdown of materials over time. Our Lifetime Guarantee does not cover damage from accidents, misuse, improper care, or alterations not approved by UBB.

How do I get a repair or replacement?

Email us at blue@unitedbyblue.com with a description of the issue, a few photos of the defect, and your proof of purchase. We’ll follow up with next steps for getting your item repaired or replaced.

Are any bags not covered?

The Lifetime Guarantee does not cover novelty items (such as the Cooler Backpack), kits, or small accessory items. Bags from The Impact Collection for Target are also not covered.

Can I have my bag repaired at a local shop?

Yes. If the damage is covered under our Lifetime Guarantee, we’ll reimburse the cost of repairing it at a local shop in United By Blue store credit. Please reach out before you get the item repaired.

Am I eligible if I live internationally?

Our Lifetime Guarantee policy may vary country to country. International customers should still reach out to blue@unitedbyblue.com when applicable, and we’ll be in touch to discuss the options available for you.

Can you send me a replacement part?

We typically carry replacement lids for our water bottles. To keep warehouse costs down, we no longer stock replacement parts for our other products. Email blue@unitedbyblue.com and we’ll let you know what’s available.

My bag seems less water resistant than when I bought it — is that covered?

Our (R)evolution™ bags are manufactured with a DWR coating that repels water and decreases dry times. The DWR coating naturally wears away over time — this isn’t a manufacturing issue, it’s a normal part of the product’s life.

Are Bison jackets still covered?

As of 2022, Bison jackets are no longer covered under our Lifetime Guarantee. If you have a previously registered jacket or a jacket with a tag indicating Lifetime Guarantee coverage, email us at blue@unitedbyblue.com and we’ll help you out.