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About UBB

We're here to prove that fashion can be a force for good. Through our commitment to sustainable materials, ethical manufacturing, and a zero-plastic policy, we're always searching for better ways to put the planet first.

United by Blue is a Certified B Corporation
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Revista Unidos por el Azul

All alternatives bison wool BTS care guide cashmere cold weather comfort comparison Darn Tough ethical fashion FAQ fiber science gift guide hiking HOLIDAY INSIDE UBB maintenance merino outdoor PRODUCT Smartwool socks sustainability trail warmth washing winter wool yak wool
Yak herd on highland plateau with prayer flags in the distance
cashmere

5 Reasons Yak Wool Outperforms Merino and Cashmere

November 01, 2025

Yak wool has been called "the new cashmere," but that comparison actually undersells it. Cashmere is soft and luxurious, yes -- but it pills quickly, wears out fast, and comes from an industry that has caused widespread environmental damage across...

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Close-up of soft natural wool fiber held between fingers
comfort

Do Wool Socks Itch? The Science of Why Modern Wool Is Soft

June 01, 2024
Merino sheep on rolling green hills at sunset
alternatives

Merino Wool Alternatives: Fibers That Outperform the Gold Standard

March 09, 2023
American bison herd grazing on prairie at golden hour
bison wool

5 Reasons Bison Wool Is Better Than Merino (Backed by Data)

October 24, 2022

There are roughly 10,000 pounds of bison fiber processed each year in the United States. Compare that to the 2.1 billion pounds of sheep wool...

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