![Shopify | 7 Psychological Triggers that Win Sales and Influence Customers](http://unitedbyblue.com/cdn/shop/articles/shopify_bd4f0d10-904b-40f7-a05c-33b48d7bed9a.jpg?v=1530289214&width=1100)
Shopify | 7 Psychological Triggers that Win Sales and Influence Customers
6.5.2018 - The principle of liking as it pertains to the psychology of buying says we're more likely to say yes to a request if we feel a connection to the person making it. There are lots of ways to make this principle work for your store.