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B Corporations: Balancing Profit and Purpose

At United By Blue, we believe business not only has the ability to be a part of environmental solutions, but also a moral responsibility to address them. This is the motivation behind our B Corp status, a certification we have proudly held since 2011. B Corporations are defined as businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. So in short, we’re in good company. 


We’re proud of the efforts we made to earn a B-Corp certification, but we aren’t stopping with the B stamp; we are taking that “for the people and the planet” mindset and using it to drive everything we do. In addition to our pledge to remove one pound of trash for every product sold, we have committed to removing single-use plastic from our supply chain by summer 2020. We hold our suppliers to specific environmental standards, build LEED-certified stores, offer our employees paid time off for community service, and use office supplies made from recycled content. Want to learn more? 

Read Our B Corp Impact Report

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