We're here to prove that fashion can be a force for good. Through our commitment to sustainable materials, ethical manufacturing, and a zero-plastic policy, we're always searching for better ways to put the planet first.
Immerse yourself in the traditions that have defined our cultures and reveal our connection to what make us human. A new generation wants to lead a more meaningful and sustainable life by reconnecting with heritage and traditions. They are looking to the craftsmanship, lifestyle, and unique experiences of the people keeping these practices alive. The New Traditional tells the stories of those devoting their energy, skills, and creativity to crafts such as blacksmithing, distilling spirits, and globe making, and its authors revisit the customs of growing old varieties of apple, beekeeping and producing honey in gardens or on rooftops, and being modern shepherds in Italy or Iceland.